It is well known that the music business is a highly competetive market. Anyone wishing to survive in such a market has to distinguish himself from competitors in one way or another. This is also true for DJ’s, a market that is very crowded and where only few will be able to make a living out of the salaries paid. So, not only the technical abilities and the taste for music are important, but also the ability to market themself. One possibility of achieving that is the usage of a distinct, remarkable outfit. By doing so, chances are to be remembered by an audience as well as to make a name for oneself.
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